What price should I set for my product or service? Read more about pricing in our resource guide.
Setting and reviewing prices is one of the most important activities for any business. The below resources provide an overview of a number of pricing strategies and considerations for savvy business owners.
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Value-based pricing strategy
WHEN: You want to analyse your pricing approach.
WHY: While your costs will be a factor, it’s more important to focus on the value of what you offer and how it compares to the competition.
WHAT: A guide covering how to determine value and work out what price to charge.
Boost your ecommerce
WHEN: You need to boost sales and optimise the check our experience.
WHY: Use smart pricing techniques providing to increase order value and provide customers with personalised shopping experiences to boost sales.
WHAT: An article to help boost and improve your eccommerce site.
Virgin Start Up
Learn from entrepreneur Lily Rice, who shares how she set prices for her new sportswear business from Virgin Start Up.
WHEN: You want to gauge how other businesses set prices.
WHY: Avoid the classic mistake of setting prices too low.
WHAT: A first-person article where Lily Rice openly shares how she set her prices to signal quality.